The best way to improve the way you age is to Supercharge Your Cells. All 37.2 trillion of them. Aging, sleep disruption, prolonged sun exposure, drinking, poor diet, sedentary behavior, and even overtraining can all put stress on your body by depleting your NAD+, a vital resource your cells use to keep you thriving. It becomes even more difficult for your body to remain resilient as you ageresearch suggests NAD+ levels decline by up to 50% between ages 40 and 60. Backed by Nobel Prize winners and researched by the worlds leading scientific institutions, Tru Niagen is a revolutionary healthy aging supplement that boosts NAD+ by 40-50% (based on minimum 300mg/day dose). Tru Niagen 100mg is made from the same ingredients as our original 300mg capsules. It is created especially for those who are just starting their healthy aging journey or new to the science of elevating NAD+ levels. To unlock the full benefits of our super-nutrient, try Tru Niagen 300mg capsules. Tru Niagen helps you Age Better by: Supporting a Healthy Heart Supporting Muscle Health* Increasing Sustaining Energy* Promoting Cellular Defense* Promoting Cellular Repair* Niagen, our active ingredient with 20+ patents is the worlds first and only FDA-safety reviewed form of nicotinamide riboside (NR). NR is a unique form of vitamin B3 also found in trace amounts in milk. In combination with a healthy lifestyle"