The Stur brand is about helping others to love water naturally. Stur was born while my wife was pregnant with our twin girls. The doctor had recommended she drink 8-10 glasses of water a day. But most Americans, she wasn't drinking even half of that! So I started looking for healthy ways to flavor her water. I went to the store and searched the drink mixes, but found that they were all flavored syrups made with artificial chemicals that we didn't feel comfortable putting in my wife's body. Finally I asked a food scientist friend to help me create flavored water drops made of natural fruit flavors and natural stevia leaf extract to squeeze in water. It took us over a year and hundreds of different formulations to land upon a blend that tasted better than most bottled sugary drinks (and we're still tinkering to perfect it)! I called our special blend "Stur" and proudly wrote on our hand-drawn label that this drink mix had 0 calories, 0 sugar, essential vitamins, and NO artificial sweeteners, colors or flavors. (That initial label was hand-drawn by yours truly, and by popular demand, it has since been replaced with a more professional one!). Just so many others, I hope you love Stur as much as we have put love into making it. Although our water enhancers were originally created for plain water, we've now heard from many that it's great with a soda stream to curb soda cravings too! If for any reason you aren't satisfied, just let us know --- we will make it right.