What is Beta-Carotene? Beta-Carotene is a red-orange plant pigment that gives vegetables and fruits their rich coloring. The name Beta-Carotene comes from the Greek "beta" and Latin "carota" (carrot), which is one of the most highly concentrated sources of this antioxidant. The human body converts Beta Carotene and then uses it as Vitamin A, an important essential vitamin. Supplementing with Beta-Carotene: There are many ways to receive Beta-Carotene from supplements such as pills, capsules, powder, liquid, tablets, extracts, creams and gummies. A multivitamin usually contains Vitamin A, but a standalone Beta-Carotene supplement often provides a higher concentration. Looking for a powerful source from a brand you can trust? Horbaach Beta-Carotene: Horbaach Beta-Carotene is a potent source of this beneficial carotenoid. Our gluten-free and non-GMO supplement provides 7,500 mcg (25,000 IU) in each serving from convenient, quick-release softgels. Receive expert quality and exceptional value now with our super 400-day supply and live happy and healthy the Horbaach way!