THE ATKINS MISSION.Atkins purpose is to improve global health and to help people understand that eating right is about both losing weight and becoming healthy. Thats done through the use of imagination, innovation, partnerships and commitment to science to make it easy to eat right. SNICKERDOODLE SNACK BAR. This delicious gluten free Atkins snack bar is the ideal mid morning snack, delivering all the creamy taste you crave with none of the guilt. With B vitamins, protein and fiber, our snack bars are perfectly formulated to keep your energy steady and stay satisfied between meals. So relax and enjoy this bar with its light and crispy base and creamy top layer. WHATS INSIDE. Breakfast should lift you up not weigh you down. Let this light and crispy textured snack bar delight your taste buds while delivering vitamins B3, B5, B6 and B12. Includes 6 packs, each with 5 ready-to-eat 1.41 oz bars with 12 grams of protein and 9 grams of fiber per serving to help you achieve your daily protein and fiber intake goals. And, with 3 grams of net carbs and 1 gram of sugar per serving, this bar is perfect for a keto friendly* lifestyle. *Product designed to be used with the Atkins ketogenic programs.EAT RIGHT. NOT LESS. Cardiologist Dr. Robert C. Atkins saw that eating right, not less, improved his patients health - not just in terms of weight loss but also reducing chronic issues. Over the last 45 years, mounting evidence is revealing that Dr. Atkins was right.PUBLIC HEALTH ADVOCACY.The Atkins Diet started as a fad, but quickly became a counter-conventional movement that reset peoples understanding of nutrition and weight loss, and its link to health. Atkins public health advocacy has played a significant role in updating dietary guidelines, moving them from less and towards right.