THE ATKINS MISSION. Atkins purpose is to improve global health and to help people understand that eating right is about both losing weight and becoming healthy. Thats done through the use of imagination, innovation, partnerships and commitment to science to make it easy to eat right. PLUS PROTEIN-PACKED VANILLA SHAKE. This deliciously creamy vanilla shake delivers all the vanilla taste you crave with none of the guilt. Our ready-to-drink, gluten free shakes provide steady energy when you need it. Reach for this sweet and creamy shake when you need a tasty, convenient breakfast, a mid-day recharge or a deliciously creamy complement to your workout routine. Our shakes are perfectly formulated to keep you satisfied and energized for the busy day ahead! WHATS INSIDE. Let this sweet and creamy shake delight your taste buds while delivering 20 essential vitamins and minerals. Includes 3 packs, each with 4 ready-to-drink shakes with 30 grams of high-quality dairy protein and 7 grams of fiber per serving to give you steady energy while helping you achieve your daily protein and fiber intake goals. And, with 1 gram of net carbs and 1 gram of sugar per serving, this shake is perfect for a keto friendly*, low carb lifestyle. *When used with Atkins ketogenic programs EAT RIGHT. NOT LESS. Cardiologist Dr. Robert C. Atkins saw that eating right, not less, improved his patients health - not just in terms of weight loss but also reducing chronic issues. Over the last 45 years, mounting evidence is revealing that Dr. Atkins was right. PUBLIC HEALTH ADVOCACY. The Atkins Diet started as a fad, but quickly became a counter-conventional movement that reset peoples understanding of nutrition and weight loss, and its link to health. Atkins public health advocacy has played a significant role in updating dietary guidelines, moving them from less and towards right.